Brand Strategy, Management, and The Electric Slide
Craig is an objective, meticulous, and independently driven Creative/Brand Director with over twenty years of hands-on development and management experience for print, digital, and social projects. He has helped several Fortune 500 companies and young businesses across a multitude of verticals, with extensive experience in branding, key art, 360 advertising, OOH, CPG/licensing for clients in entertainment, health & fitness, technology, automotive, and several other industries. His diverse portfolio has helped clients and partnering design agencies considerably scale their businesses and revenue while promoting a positive culture in fast-paced work environments.
After graduating from ArtCenter College of Design in Pasadena, CA, Craig jumped inside the ropes with several LA Advertising agencies for ten years before deciding to start taking on his own independent clients, helping Fortune 500 and emerging companies bolster innovative, bespoke brand campaigns. From initial client acquisitions to building vendor relationships to managing global implementation of creative campaigns through various media, Craig has successfully elevated a multitude of brands for improved business and tripling revenue.
Besides being a big picture fan and a glutton for the finer details, you can also find Craig chasing a little white ball or starting an electric slide in public. For a brand upgrade or dance floor tips, let’s tighten up those laces.
Services
Design + Creative Direction
Strategy, Brand Development + 360 Implementation