Logos
Logos are a small piece of a company’s brand but the most important visual asset to help connect the brand to its global audience. Along with several other elements that embody a brand, its main mark is the beacon to symbolize a company’s solution to a common need. More than just giving us a hint of a brand’s story and outlook of its service, a logo has the opportunity to reach across borders and unite people on a global scale. A successful mark embraces simplified, commonly recognized cues to help guide a community’s needs into a resolution or elevated direction.